{"id":74,"date":"2025-10-23T13:50:12","date_gmt":"2025-10-23T13:50:12","guid":{"rendered":"https:\/\/zerocarbono.org\/?page_id=74"},"modified":"2026-09-07T01:31:23","modified_gmt":"2026-09-07T01:31:23","slug":"creditos-de-plastico","status":"publish","type":"page","link":"https:\/\/zerocarbono.org\/en\/creditos-de-plastico\/","title":{"rendered":"Plastic credits"},"content":{"rendered":"
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\n\n\n \n \n Cr\u00e9ditos de Pl\u00e1stico<\/title>\n <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.4.0\/css\/all.min.css\">\n <style>\n \/* Variables de colores *\/\n :root {\n --primary-teal: #031e35;\n --secondary-teal:#325825 ;\n --light-teal: #e8f8f5;\n --accent-gold: #ffd700;\n --text-dark: #1b3446;\n --text-light: #6b7280;\n --white: #ffffff;\n }\n\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n font-family: \"Poppins\", \"Open Sans\", sans-serif;\n }\n\n body {\n background: #f8fafc;\n color: var(--text-dark);\n line-height: 1.6;\n min-height: 100vh;\n padding: 0px;\n }\n\n .plastico-importancia {\n max-width: 1200px;\n margin: 0 auto;\n padding: 20px;\n }\n\n \/* Hero Section *\/\n .pl-hero {\n text-align: center;\n margin-bottom: 60px;\n padding: 50px 40px;\n background: #ffffff;\n color: #031e35\n border-radius: 20px;\n box-shadow: 0 10px 30px rgba(26, 122, 109, 0.2);\n }\n\n .pl-hero-title {\n font-size: 2.8rem;\n font-weight: 800;\n margin-bottom: 15px;\n line-height: 1.1;\n }\n\n .pl-hero-subtitle {\n font-size: 1.3rem;\n opacity: 0.9;\n margin-bottom: 30px;\n }\n\n .pl-hero-stats {\n display: flex;\n justify-content: center;\n gap: 10px;\n margin-top: 30px;\n }\n\n .pl-stat {\n text-align: center;\n }\n\n .pl-stat-number {\n display: block;\n font-size: 2.2rem;\n font-weight: 700;\n margin-bottom: 5px;\n }\n\n .pl-stat-label {\n font-size: 0.9rem;\n opacity: 0.8;\n }\n\n \/* Contenedor principal con fondo celeste suave *\/\n .pl-content-container {\n background: #f0f8ff;\n border-radius: 20px;\n padding: 50px 40px;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.05);\n margin-bottom: 60px;\n }\n\n \/* Headers *\/\n .pl-header {\n text-align: center;\n margin-bottom: 50px;\n }\n\n .pl-header h2 {\n font-size: 2.2rem;\n font-weight: 700;\n color: var(--text-dark);\n margin-bottom: 20px;\n }\n\n .pl-intro {\n font-size: 1.1rem;\n line-height: 1.7;\n text-align: justify;\n color: var(--text-dark);\n max-width: 900px;\n margin: 0 auto;\n }\n\n \/* Sections verticales *\/\n .pl-section-vertical {\n margin-bottom: 40px;\n padding: 35px;\n background: var(--white);\n border-radius: 16px;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n border-left: 6px solid var(--primary-teal);\n transition: all 0.3s ease;\n }\n\n .pl-section-vertical:hover {\n transform: translateY(-5px);\n box-shadow: 0 10px 25px rgba(0, 0, 0, 0.1);\n }\n\n .pl-section-title {\n color: var(--primary-teal);\n font-size: 1.8rem;\n font-weight: 700;\n margin-bottom: 20px;\n display: flex;\n align-items: center;\n padding-bottom: 12px;\n border-bottom: 2px solid var(--light-teal);\n }\n\n .pl-section-title i {\n margin-right: 15px;\n font-size: 1.8rem;\n width: 50px;\n height: 50px;\n display: flex;\n align-items: center;\n justify-content: center;\n background: linear-gradient(135deg, var(--secondary-teal) 0%, var(--primary-teal) 100%);\n color: white;\n border-radius: 12px;\n }\n\n .pl-section-content {\n font-size: 1.05rem;\n color: var(--text-dark);\n }\n\n .pl-section-content p {\n margin-bottom: 15px;\n }\n\n .pl-section-content ul {\n margin-left: 20px;\n margin-bottom: 15px;\n }\n\n .pl-section-content li {\n margin-bottom: 10px;\n line-height: 1.6;\n position: relative;\n padding-left: 10px;\n }\n\n .pl-section-content li::before {\n content: \"\u2022\";\n color: var(--primary-teal);\n font-weight: bold;\n display: inline-block;\n width: 1em;\n margin-left: -1em;\n }\n\n .pl-note {\n background: #eaf6ff;\n border-left: 14px solid #3997db;\n padding: 20px;\n border-radius: 8px;\n margin-top: 20px;\n }\n\n \/* Grid Principal *\/\n .pl-grid {\n display: grid;\n grid-template-columns: repeat(auto-fit, minmax(350px, 1fr));\n gap: 30px;\n margin-top: 40px;\n }\n\n .pl-item {\n background: var(--white);\n padding: 30px;\n border-radius: 15px;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n border-left: 4px solid var(--primary-teal);\n transition: all 0.3s ease;\n }\n\n .pl-item:hover {\n transform: translateY(-5px);\n box-shadow: 0 10px 30px rgba(26, 122, 109, 0.15);\n }\n\n .pl-icon {\n font-size: 2.5rem;\n margin-bottom: 15px;\n }\n\n .pl-item h3 {\n font-size: 1.3rem;\n color: var(--primary-teal);\n margin-bottom: 15px;\n }\n\n .pl-item ul {\n padding-left: 20px;\n }\n\n .pl-item li {\n margin-bottom: 8px;\n line-height: 1.6;\n }\n\n \/* Features *\/\n .pl-features {\n display: grid;\n grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n gap: 20px;\n margin: 30px 0;\n }\n\n .pl-feature {\n display: flex;\n align-items: flex-start;\n gap: 15px;\n background: var(--white);\n padding: 20px;\n border-radius: 10px;\n box-shadow: 0 3px 15px rgba(0, 0, 0, 0.05);\n }\n\n .pl-feature-icon {\n font-size: 1.8rem;\n flex-shrink: 0;\n }\n\n .pl-feature-content h4 {\n color: var(--primary-teal);\n margin-bottom: 5px;\n }\n\n \/* Certificadoras *\/\n .pl-certificadoras {\n margin-bottom: 60px;\n }\n\n .pl-cert-grid {\n display: grid;\n grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n gap: 20px;\n margin-top: 30px;\n }\n\n .pl-cert-card {\n background: var(--white);\n padding: 25px;\n border-radius: 12px;\n text-align: center;\n box-shadow: 0 5px 15px rgba(0, 0, 0, 0.08);\n border: 1px solid var(--light-teal);\n }\n\n .pl-cert-card h4 {\n color: var(--primary-teal);\n margin-bottom: 10px;\n }\n\n \/* Beneficios *\/\n .pl-benefits {\n margin-bottom: 60px;\n }\n\n .pl-benefits-grid {\n display: grid;\n grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n gap: 20px;\n margin-top: 30px;\n }\n\n .pl-benefit-card {\n display: flex;\n align-items: flex-start;\n gap: 15px;\n background: var(--white);\n padding: 9px;\n border-radius: 12px;\n box-shadow: 0 5px 15px rgba(0, 0, 0, 0.08);\n transition: transform 0.3s ease;\n }\n\n .pl-benefit-card:hover {\n transform: translateY(-3px);\n }\n\n .pl-benefit-icon {\n font-size: 2rem;\n flex-shrink: 0;\n }\n\n .pl-benefit-content h4 {\n color: var(--primary-teal);\n margin-bottom: 5px;\n }\n\n \/* Desaf\u00edos *\/\n .pl-desafios {\n margin-bottom: 60px;\n }\n\n .pl-desafios-list {\n background: var(--white);\n padding: 30px;\n border-radius: 15px;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n margin-top: 20px;\n }\n\n .pl-desafio-item {\n display: flex;\n align-items: center;\n gap: 15px;\n padding: 15px 0;\n border-bottom: 1px solid var(--light-teal);\n }\n\n .pl-desafio-item:last-child {\n border-bottom: none;\n }\n\n .pl-desafio-icon {\n font-size: 1.2rem;\n }\n\n \/* Precios *\/\n .pl-precios {\n margin-bottom: 60px;\n }\n\n .pl-precios-content {\n background: var(--white);\n padding: 40px;\n border-radius: 15px;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n margin-top: 20px;\n text-align: center;\n }\n\n .pl-precio-principal {\n margin-bottom: 30px;\n }\n\n .pl-precio {\n font-size: 2.5rem;\n font-weight: 800;\n color: var(--primary-teal);\n display: block;\n }\n\n .pl-precio-label {\n color: var(--text-light);\n font-size: 1.1rem;\n }\n\n .pl-precios-factores {\n text-align: left;\n max-width: 500px;\n margin: 0 auto;\n }\n\n .pl-precios-factores h4 {\n color: var(--primary-teal);\n margin-bottom: 15px;\n text-align: center;\n }\n\n \/* Compradores *\/\n .pl-compradores {\n margin-bottom: 60px;\n }\n\n .pl-compradores-grid {\n display: grid;\n grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n gap: 25px;\n margin-top: 30px;\n }\n\n .pl-comprador-card {\n background: var(--white);\n padding: 30px 25px;\n border-radius: 15px;\n text-align: center;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n transition: transform 0.3s ease;\n }\n\n .pl-comprador-card:hover {\n transform: translateY(-5px);\n }\n\n .pl-comprador-icon {\n font-size: 2.5rem;\n margin-bottom: 15px;\n }\n\n .pl-comprador-card h4 {\n color: var(--primary-teal);\n margin-bottom: 10px;\n }\n\n \/* Tendencias *\/\n .pl-tendencias {\n margin-bottom: 60px;\n }\n\n .pl-tendencias-grid {\n display: grid;\n grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));\n gap: 25px;\n margin-top: 30px;\n }\n\n .pl-tendencia-card {\n background: var(--white);\n padding: 30px;\n border-radius: 15px;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n border-top: 4px solid var(--secondary-teal);\n }\n\n .pl-tendencia-card h4 {\n color: var(--primary-teal);\n margin-bottom: 15px;\n font-size: 1.2rem;\n }\n\n \/* Ejemplo *\/\n .pl-ejemplo {\n margin-bottom: 40px;\n }\n\n .pl-ejemplo-content {\n background: var(--white);\n padding: 40px;\n border-radius: 15px;\n box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n margin-top: 20px;\n border-left: 6px solid var(--primary-teal);\n }\n\n \/* Responsive *\/\n @media (max-width: 768px) {\n .pl-hero-title {\n font-size: 2.2rem;\n }\n \n .pl-hero-stats {\n flex-direction: column;\n gap: 20px;\n }\n \n .pl-grid {\n grid-template-columns: 1fr;\n }\n \n .pl-features,\n .pl-cert-grid,\n .pl-benefits-grid,\n .pl-compradores-grid,\n .pl-tendencias-grid {\n grid-template-columns: 1fr;\n }\n \n .pl-hero,\n .pl-content-container,\n .pl-precios-content,\n .pl-ejemplo-content {\n padding: 30px 20px;\n }\n \n .pl-section-vertical,\n .pl-item,\n .pl-benefit-card,\n .pl-comprador-card,\n .pl-tendencia-card {\n padding: 20px;\n }\n }\n\n @media (max-width: 480px) {\n .plastico-importancia {\n padding: 10px;\n }\n \n .pl-hero-title {\n font-size: 1.3rem;\n }\n \n .pl-header h2,\n .pl-section-vertical h3 {\n font-size: 1.6rem;\n }\n }\n <\/style>\n<\/head>\n<body>\n <section class=\"plastico-importancia\">\n <!-- \ud83d\udd39 Introducci\u00f3n -->\n <div class=\"pl-hero\">\n <h3 class=\"pl-hero-title\"> Estructuraci\u00f3n, Trazabilidad y Certificaci\u00f3n de Cr\u00e9ditos de Pl\u00e1stico (Plastic Credits) en Latinoam\u00e9rica<\/h3>\n \nLos cr\u00e9ditos de pl\u00e1stico son instrumentos financieros para canalizar inversi\u00f3n hacia la recuperaci\u00f3n, reciclaje y prevenci\u00f3n de residuos, pero su valor real depende de una trazabilidad irrefutable.\n<br> En Zero Carbono, ofrecemos asesor\u00eda t\u00e9cnica independiente para estructurar estos proyectos, navegando las normativas de Responsabilidad Extendida del Productor (REP) y gesti\u00f3n de residuos en M\u00e9xico, Costa Rica, El Salvador, Colombia, Ecuador, Per\u00fa, Paraguay, Uruguay y Argentina. <br>Evaluamos objetivamente si su flujo de residuos se alinea mejor con el Plastic Waste Reduction Standard de Verra, Plastic Bank, Zero Plastic Oceans o marcos de econom\u00eda circular locales.\n\n<br><br>\n\nNuestro equipo dise\u00f1a la l\u00ednea base y los protocolos de cadena de custodia para garantizar que cada tonelada certificada sea demostrable y adicional. Mitigamos activamente el riesgo de greenwashing de su marca, conectando su proyecto con la demanda corporativa premium (que valora precios entre USD 150 y USD 750+ por tonelada) a trav\u00e9s de co-beneficios verificables de impacto social en comunidades de recicladores y protecci\u00f3n de ecosistemas marinos.\n \n <\/div>\n\n <section class=\"plastico-importancia\">\n <!-- \ud83d\udd39 Introducci\u00f3n -->\n <div class=\"pl-hero\">\n <h2 class=\"pl-hero-title\">What are Plastic Credits?<\/h2>\n <p class=\"pl-hero-subtitle\">\n Plastic credits or Circular Economy credits are a market-based instrument designed to channel financing toward projects that recover, recycle, or prevent plastic pollution in the environment, especially in oceans and rivers. Each credit represents a specific amount of responsibly managed plastic (1 ton), allowing companies or individuals to offset their plastic footprint.\n <\/p>\n <div class=\"pl-hero-stats\">\n <div class=\"pl-stat\">\n <span class=\"pl-stat-number\">$150-750<\/span>\n <span class=\"pl-stat-label\">USD per ton<\/span>\n <\/div>\n <div class=\"pl-stat\">\n <span class=\"pl-stat-number\">\ud83d\udd04<\/span>\n <span class=\"pl-stat-label\">Circular Economy<\/span>\n <\/div>\n <div class=\"pl-stat\">\n <span class=\"pl-stat-number\">\ud83c\udf0a<\/span>\n <span class=\"pl-stat-label\">Ocean Protection<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 Contenedor con fondo celeste suave -->\n <div class=\"pl-content-container\">\n <!-- Nuestras \u00c1reas de Intervenci\u00f3n y Recuperaci\u00f3n -->\n <div class=\"pl-section-vertical\">\n <h2 class=\"pl-section-title\">\n <i class=\"fas fa-recycle\"><\/i> Action projects\n <\/h2>\n <div class=\"pl-section-content\">\n <ul>\n Collection: Cleaning beaches, rivers and oceans.<br>\nRecycling: Processing of plastics for reuse.<br>\nPrevention: Replacement systems ( e.g. biodegradable materials) or production reduction.\n\n <\/ul>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 Metodolog\u00eda de Trazabilidad y L\u00ednea Base -->\n <div class=\"pl-section-vertical\">\n <h2 class=\"pl-section-title\">\n <i class=\"fas fa-calculator\"><\/i> Metodolog\u00eda de Trazabilidad y L\u00ednea Base\n <\/h2>\n <div class=\"pl-section-content\">\n <ul>\n The recovered or avoided plastic is measured (tons)<br>\nBaseline: Comparison with the scenario without intervention\n <\/ul>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 Certificaci\u00f3n -->\n <div class=\"pl-section-vertical\">\n <h2 class=\"pl-section-title\">\n <i class=\"fas fa-certificate\"><\/i> Certification\n <\/h2>\n <div class=\"pl-section-content\">\n <ul>\n Independent standards verify and issue credits.<br>\n1 credit = 1 ton of plastic managed responsibly.\n\n <\/ul>\n <\/div>\n <\/div>\nDado que la trazabilidad es el mayor desaf\u00edo del mercado, implementamos protocolos de medici\u00f3n y cadena de custodia rigurosos que resistan auditor\u00edas de alta integridad, asegurando que el material no termine nuevamente en vertederos.\n <\/div>\n\n <!-- \ud83d\udd39 Est\u00e1ndares y certificadoras -->\n <div class=\"pl-certificadoras\">\n <h2>Standards and certification bodies<\/h2>\n <div class=\"pl-cert-grid\">\n <div class=\"pl-cert-card\">\n <h4>Verra<\/h4>\n <p>( Plastic) Waste Reduction Standard): Leader in plastic credit methodologies.<\/p>\n <\/div>\n <div class=\"pl-cert-card\">\n <h4>Plastic Bank<\/h4>\n <p>Focus on coastal communities (recycling with social impact).<\/p>\n <\/div>\n <div class=\"pl-cert-card\">\n <h4>Zero Plastic Oceans<\/h4>\n <p>Certification for ocean harvesting projects.<\/p>\n <\/div>\n <div class=\"pl-cert-card\">\n <h4>Circulate Capital<\/h4>\n <p>Investments in recycling infrastructure.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 Beneficios clave -->\n <div class=\"pl-benefits\">\n <h2>Key benefits<\/h2>\n <div class=\"pl-benefits-grid\">\n <div class=\"pl-benefit-card\">\n <div class=\"pl-benefit-icon\">\ud83c\udf0a<\/div>\n <div class=\"pl-benefit-content\">\n <h4>Pollution reduction<\/h4>\n <p>Prevents plastics from reaching marine ecosystems.<\/p>\n <\/div>\n <\/div>\n <div class=\"pl-benefit-card\">\n <div class=\"pl-benefit-icon\">\ud83d\udd04<\/div>\n <div class=\"pl-benefit-content\">\n <h4>Circular economy<\/h4>\n <p>Integrates informal recyclers and creates value chains<\/p>\n <\/div>\n <\/div>\n <div class=\"pl-benefit-card\">\n <div class=\"pl-benefit-icon\">\ud83d\udc65<\/div>\n <div class=\"pl-benefit-content\">\n <h4>Social<\/h4>\n <p>Employment in vulnerable communities.<\/p>\n <\/div>\n <\/div>\n <div class=\"pl-benefit-card\">\n <div class=\"pl-benefit-icon\">\ud83c\udf2b\ufe0f<\/div>\n <div class=\"pl-benefit-content\">\n <h4>Environmental<\/h4>\n <p>Less burning of plastics (reduces CO\u2082 emissions).<\/p>\n <\/div>\n <\/div>\n <div class=\"pl-benefit-card\">\n <div class=\"pl-benefit-icon\">\ud83d\udcda<\/div>\n <div class=\"pl-benefit-content\">\n <h4>Education<\/h4>\n <p>Awareness on waste management.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 Precios de mercado -->\n <div class=\"pl-precios\">\n <h2>Market prices<\/h2>\n <div class=\"pl-precios-content\">\n <div class=\"pl-precio-principal\">\n<p>Variables<\/p>\n <span class=\"pl-precio\">$150 - $750 USD<\/span>\n <span class=\"pl-precio-label\">per ton of recycled plastic depending on the type <br>of activity carried out to obtain the plastic.<\/span>\n <\/div>\n <div class=\"pl-precios-factores\">\n <h4>Factors:<\/h4>\n <ul>\n Type of plastic ( e.g. PET is worth more than mixed plastics).<br>\nLocation ( e.g. remote coasts are more expensive).<br>\nSocial impact (projects with communities receive premium prices).<br>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 C\u00f3mo Garantizamos la Integridad y Protegemos su Reputaci\u00f3n\n -->\n <div class=\"pl-desafios\">\n <h2>C\u00f3mo Garantizamos la Integridad y Protegemos su Reputaci\u00f3n\n<\/h2>\n <div class=\"pl-desafios-list\">\n \n <div class=\"pl-desafio-item\">\n <span class=\"pl-desafio-icon\">\ud83d\udd0d<\/span>\n <span>Neutralizamos el riesgo de greenwashing mediante la verificaci\u00f3n rigurosa de la adicionalidad y el impacto real, asegurando que su inversi\u00f3n en econom\u00eda circular sea un dato demostrable, no una suposici\u00f3n de marketing\n<\/span>\n <\/div>\n \n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39Cumplimiento Normativo: Responsabilidad Extendida del Productor (REP)\n -->\n <div class=\"pl-tendencias\">\n <h2>Cumplimiento Normativo: Responsabilidad Extendida del Productor (REP)\n<\/h2>\n <div class=\"pl-tendencias-grid\">\n <div class=\"pl-tendencia-card\">\n <h4>\ud83d\udccb Regulation<\/h4>\n <p>Laws requiring extended producer responsibility (EPR).<\/p>\n <\/div>\n <div class=\"pl-tendencia-card\">\n <h4>\ud83d\udd17 Technology<\/h4>\n <p>Blockchain to make supply chains transparent.<\/p>\n <\/div>\n <div class=\"pl-tendencia-card\">\n <h4>\ud83c\udf3f Carbon Integration<\/h4>\n <p>Projects that generate plastic + carbon credits ( e.g. , avoiding burning waste).<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 Compradores -->\n <div class=\"pl-compradores\">\n <h2>Who buys them?<\/h2>\n <div class=\"pl-compradores-grid\">\n <div class=\"pl-comprador-card\">\n <div class=\"pl-comprador-icon\">\ud83c\udfed<\/div>\n <h4>Consumer goods companies<\/h4>\n <p>( e.g. , Unilever, Coca-Cola).<\/p>\n <\/div>\n <div class=\"pl-comprador-card\">\n <div class=\"pl-comprador-icon\">\ud83c\udfe8<\/div>\n <h4>Tourism sector<\/h4>\n <p>(hotels, cruises).<\/p>\n <\/div>\n <div class=\"pl-comprador-card\">\n <div class=\"pl-comprador-icon\">\ud83d\udc55<\/div>\n <h4>Fashion brands<\/h4>\n <p>(for sustainable packaging).<\/p>\n <\/div>\n <div class=\"pl-comprador-card\">\n <div class=\"pl-comprador-icon\">\ud83c\udfdb\ufe0f<\/div>\n <h4>Governments<\/h4>\n <p>with plastic neutrality goals.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- \ud83d\udd39 Ejemplos de proyectos -->\n <div class=\"pl-ejemplo\">\n <h2>Project examples<\/h2>\n <div class=\"pl-ejemplo-content\">\n \u2022 Indonesia: Local communities collect plastic from coastal areas; credits sold to consumer goods companies.<br>\n\u2022 India: PET bottle recycling in formal infrastructure; loans financed by clothing brands.<br>\n\u2022 Philippines: Exchange systems (plastic for money or services) in rural areas.\n\n <\/div>\n <\/div>\n <\/section>\n<\/body>\n<\/html><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfd9cdb e-flex e-con-boxed e-con e-parent\" data-id=\"dfd9cdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c55e25d elementor-widget elementor-widget-template\" data-id=\"c55e25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2093\" class=\"elementor elementor-2093\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2bc91a01 e-flex e-con-boxed e-con e-parent\" data-id=\"2bc91a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23fe98ec elementor-widget elementor-widget-html\" data-id=\"23fe98ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"es\">\r\n<head>\r\n<meta charset=\"UTF-8\">\r\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n<title>Zero Carbono - Banner Full Width<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ===== CORRECCI\u00d3N GLOBAL: evita desplazamiento horizontal ===== *\/\r\nhtml, body {\r\n overflow-x: hidden;\r\n}\r\n\r\n\/* ===== CONTENEDOR EXTERNO SEGURO ===== *\/\r\n.zc-banner-safe-wrapper {\r\n position: relative;\r\n left: 50%;\r\n right: 50%;\r\n width: 100vw;\r\n margin-left: -50vw;\r\n margin-right: -50vw;\r\n overflow: hidden;\r\n box-sizing: border-box;\r\n}\r\n\r\n\/* ===== CONTENIDO DEL BANNER M\u00c1S HORIZONTAL ===== *\/\r\n.zc-banner-natural-final {\r\n position: relative;\r\n width: 100%;\r\n min-height: 280px; \/* Reducido para hacerlo m\u00e1s horizontal *\/\r\n display: flex;\r\n justify-content: center;\r\n align-items: center;\r\n text-align: center;\r\n font-family: \"Poppins\", \"Open Sans\", sans-serif;\r\n color: #ffffff;\r\n padding: 60px 80px; \/* M\u00e1s padding horizontal, menos vertical *\/\r\n overflow: hidden;\r\n}\r\n\r\n\/* ===== FONDO CON MOVIMIENTO ===== *\/\r\n.zc-fondo {\r\n position: absolute;\r\n inset: 0;\r\n background-image: url('https:\/\/images.unsplash.com\/photo-1501004318641-b39e6451bec6?auto=format&fit=crop&w=1920&q=80');\r\n background-size: cover;\r\n background-position: center;\r\n filter: brightness(0.9) saturate(1.2);\r\n transform: scale(1.1);\r\n animation: pan 8s ease-in-out infinite alternate;\r\n z-index: 0;\r\n}\r\n\r\n@keyframes pan {\r\n 0% { background-position: 40% 50%; }\r\n 100% { background-position: 60% 45%; }\r\n}\r\n\r\n\/* ===== CAPA SUPERIOR DE COLOR ===== *\/\r\n.zc-overlay {\r\n position: absolute;\r\n inset: 0;\r\n background: linear-gradient(135deg, rgba(3, 30, 53, 0.75), rgba(50, 88, 37, 0.8));\r\n backdrop-filter: blur(1px);\r\n z-index: 1;\r\n}\r\n\r\n\/* ===== CONTENIDO CENTRAL M\u00c1S HORIZONTAL ===== *\/\r\n.zc-content {\r\n position: relative;\r\n z-index: 2;\r\n max-width: 1200px; \/* M\u00e1s ancho para aprovechar espacio horizontal *\/\r\n margin: 0 auto;\r\n width: 100%;\r\n}\r\n\r\n.zc-content p {\r\n font-size: 20px; \/* Ligeramente m\u00e1s peque\u00f1o *\/\r\n font-weight: 500;\r\n line-height: 1.5; \/* Menor line-height para m\u00e1s compacidad *\/\r\n text-shadow: 0 2px 8px rgba(0, 0, 0, 0.3);\r\n margin-bottom: 30px; \/* Menor margen inferior *\/\r\n animation: textFadeIn 2s ease-out;\r\n max-width: 900px;\r\n margin-left: auto;\r\n margin-right: auto;\r\n}\r\n\r\n@keyframes textFadeIn {\r\n from { opacity: 0; transform: translateY(10px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n}\r\n\r\n\/* Subrayado suave *\/\r\n.zc-content strong {\r\n position: relative;\r\n display: inline-block;\r\n}\r\n.zc-content strong::after {\r\n content: '';\r\n position: absolute;\r\n bottom: -2px;\r\n left: 0;\r\n width: 100%;\r\n height: 2px;\r\n background: linear-gradient(90deg, transparent, #ffffff, transparent);\r\n opacity: 0;\r\n animation: underlinePulse 4s ease-in-out infinite;\r\n}\r\n@keyframes underlinePulse {\r\n 0%, 100% { opacity: 0; }\r\n 50% { opacity: 0.7; }\r\n}\r\n\r\n\/* Animaci\u00f3n sutil de emojis *\/\r\n.zc-content p span.emoji {\r\n display: inline-block;\r\n animation: gentleFloat 6s ease-in-out infinite;\r\n}\r\n.zc-content p span.emoji:nth-child(2) {\r\n animation-delay: 1s;\r\n}\r\n@keyframes gentleFloat {\r\n 0%, 100% { transform: translateY(0) rotate(0deg); }\r\n 50% { transform: translateY(-2px) rotate(2deg); }\r\n}\r\n\r\n\/* ===== CONTENEDOR DE BOTONES M\u00c1S COMPACTO ===== *\/\r\n.zc-buttons-container {\r\n display: flex;\r\n flex-wrap: wrap;\r\n justify-content: center;\r\n gap: 12px;\r\n margin-top: 25px;\r\n}\r\n\r\n\/* ===== BOTONES COMPACTOS Y HORIZONTALES ===== *\/\r\n.zc-btn {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 8px;\r\n background: linear-gradient(135deg, #031e35, #031e35);\r\n color: #ffffff;\r\n font-size: 14px;\r\n font-weight: 600;\r\n padding: 10px 20px;\r\n border-radius: 20px;\r\n text-decoration: none;\r\n border: 2px solid rgba(255, 255, 255, 0.8);\r\n min-width: 160px;\r\n position: relative;\r\n overflow: hidden;\r\n box-shadow: \r\n 0 4px 15px rgba(0, 0, 0, 0.15),\r\n 0 2px 4px rgba(0, 0, 0, 0.1);\r\n transition: all 0.4s cubic-bezier(0.25, 0.46, 0.45, 0.94);\r\n flex: 0 1 auto;\r\n max-width: 200px;\r\n min-height: 50px;\r\n flex-direction: row; \/* Botones en fila, no columna *\/\r\n}\r\n\r\n\/* Tri\u00e1ngulo superior *\/\r\n.zc-btn::before {\r\n content: '';\r\n position: absolute;\r\n top: 1px;\r\n left: 50%;\r\n transform: translateX(-50%);\r\n width: 0;\r\n height: 0;\r\n border-left: 10px solid transparent;\r\n border-right: 10px solid transparent;\r\n border-bottom: 6px solid #ffffff;\r\n transition: all 0.3s ease;\r\n}\r\n\r\n\/* Efecto brillo original *\/\r\n.zc-btn::after {\r\n content: '';\r\n position: absolute;\r\n top: 0;\r\n left: -100%;\r\n width: 100%;\r\n height: 100%;\r\n background: linear-gradient(90deg, transparent, rgba(255,255,255,0.4), transparent);\r\n transition: left 0.5s ease;\r\n}\r\n\r\n.zc-btn:hover {\r\n background: linear-gradient(135deg, #031e35, #2a4a20);\r\n transform: translateY(-2px) scale(1.02);\r\n box-shadow: 0 6px 20px rgba(0, 0, 0, 0.2);\r\n border-color: #056d00\r\n}\r\n.zc-btn:hover strong {\r\n color: #00960f;\r\n}\r\n.zc-btn:hover::before { border-bottom-color: #325825; }\r\n.zc-btn:hover::after { left: 100%; }\r\n\r\n.zc-btn .envelope-icon {\r\n font-size: 16px;\r\n transition: transform 0.3s ease;\r\n}\r\n.zc-btn:hover .envelope-icon {\r\n transform: translateY(-1px) scale(1.1);\r\n}\r\n\r\n\/* Pulso sutil original *\/\r\n.zc-btn {\r\n animation: subtlePulse 8s ease-in-out infinite;\r\n}\r\n@keyframes subtlePulse {\r\n 0%, 100% {\r\n box-shadow:\r\n 0 4px 15px rgba(0, 0, 0, 0.15),\r\n 0 2px 4px rgba(0, 0, 0, 0.1);\r\n }\r\n 50% {\r\n box-shadow:\r\n 0 4px 18px rgba(0, 0, 0, 0.18),\r\n 0 2px 6px rgba(0, 0, 0, 0.12);\r\n }\r\n}\r\n\r\n\/* ===== RESPONSIVE ===== *\/\r\n@media (max-width: 1100px) {\r\n .zc-banner-natural-final { \r\n padding: 50px 60px; \r\n }\r\n .zc-content p { \r\n font-size: 18px; \r\n }\r\n}\r\n\r\n@media (max-width: 900px) {\r\n .zc-banner-natural-final { \r\n padding: 50px 40px; \r\n min-height: 320px;\r\n }\r\n .zc-content p { \r\n font-size: 17px; \r\n line-height: 1.5;\r\n }\r\n .zc-buttons-container {\r\n gap: 10px;\r\n }\r\n .zc-btn { \r\n font-size: 13px; \r\n padding: 9px 16px; \r\n min-width: 140px;\r\n max-width: 180px;\r\n min-height: 45px;\r\n }\r\n}\r\n\r\n@media (max-width: 768px) {\r\n .zc-banner-natural-final { \r\n padding: 40px 30px; \r\n min-height: 350px;\r\n }\r\n .zc-buttons-container {\r\n flex-direction: column;\r\n align-items: center;\r\n }\r\n .zc-btn {\r\n max-width: 250px;\r\n width: 100%;\r\n min-height: 45px;\r\n flex-direction: row;\r\n justify-content: flex-start;\r\n padding: 10px 20px;\r\n }\r\n}\r\n\r\n@media (max-width: 600px) {\r\n .zc-banner-natural-final { \r\n padding: 40px 20px; \r\n min-height: 380px;\r\n }\r\n .zc-content p { \r\n font-size: 16px; \r\n margin-bottom: 25px; \r\n line-height: 1.5;\r\n }\r\n .zc-buttons-container {\r\n gap: 8px;\r\n }\r\n .zc-btn { \r\n font-size: 13px; \r\n padding: 8px 16px; \r\n min-width: 100%;\r\n min-height: 42px;\r\n gap: 6px; \r\n }\r\n .zc-btn::before {\r\n border-left: 8px solid transparent;\r\n border-right: 8px solid transparent;\r\n border-bottom: 5px solid #ffffff;\r\n }\r\n .zc-btn strong {\r\n font-size: 12px;\r\n line-height: 1.2;\r\n }\r\n}\r\n\r\n@media (max-width: 480px) {\r\n .zc-banner-natural-final { \r\n padding: 25px; \r\n }\r\n .zc-content p {\r\n font-size: 15px;\r\n }\r\n \r\n}\r\n.zc-btn strong {\r\n width: 100%;\r\n text-align: center;\r\n}\r\n\r\n\r\n<\/style>\r\n<\/head>\r\n<body>\r\n <div class=\"zc-banner-safe-wrapper\">\r\n <section class=\"zc-banner-natural-final\">\r\n <div class=\"zc-fondo\"><\/div>\r\n <div class=\"zc-overlay\"><\/div>\r\n\r\n <div class=\"zc-content\">\r\n <p>\r\n <span class=\"emoji\">\ud83c\udf43<\/span>\r\n <strong>\u00bfBusca estructurar su proyecto con los m\u00e1s altos est\u00e1ndares de integridad?\r\n\r\n<\/strong><br><br>En Zero Carbono, no vendemos sellos ni hacemos promesas prematuras. Evaluamos la viabilidad t\u00e9cnica y legal de su proyecto de econom\u00eda circular para alinearlo con los principios de alta integridad del mercado, asegurando que la m\u00e9trica de pl\u00e1stico elegida sea robusta, trazable y aceptada por las autoridades locales y la demanda corporativa\r\n<br>\r\n\r\n\r\n \r\n <\/p>\r\n \r\n <div class=\"zc-buttons-container\">\r\n <a href=\"https:\/\/zerocarbono.org\/en\/servicios-y-estudios-de-proyectos\/\" class=\"zc-btn\">\r\n <span class=\"envelope-icon\">\ud83d\udd0e<\/span>\r\n <strong>Check out all our services and studies <\/strong>\r\n <\/a>\r\n \r\n <a href=\"https:\/\/calendly.com\/contacto-zerocarbono\/30min\" class=\"zc-btn\" rel=\"nofollow noopener\" target=\"_blank\">\r\n <span class=\"envelope-icon\">\ud83d\udcc5<\/span>\r\n <strong>Schedule a free 30-minute consultation <\/strong>\r\n <\/a>\r\n \r\n <a href=\"https:\/\/zerocarbono.org\/en\/contacto\/\" class=\"zc-btn\">\r\n <span class=\"envelope-icon\">\ud83d\udce9<\/span>\r\n <strong>Contact us directly \r\n<\/strong>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ditos de Pl\u00e1stico Estructuraci\u00f3n, Trazabilidad y Certificaci\u00f3n de Cr\u00e9ditos de Pl\u00e1stico (Plastic Credits) en Latinoam\u00e9rica Los cr\u00e9ditos de pl\u00e1stico son instrumentos financieros para canalizar inversi\u00f3n hacia la recuperaci\u00f3n, reciclaje y prevenci\u00f3n de residuos, pero su valor real depende de una trazabilidad irrefutable. En Zero Carbono, ofrecemos asesor\u00eda t\u00e9cnica independiente para estructurar estos proyectos, navegando las […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-74","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":34,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":2101,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages\/74\/revisions\/2101"}],"wp:attachment":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}