{"id":74,"date":"2025-10-23T13:50:12","date_gmt":"2025-10-23T13:50:12","guid":{"rendered":"https:\/\/zerocarbono.org\/?page_id=74"},"modified":"2025-11-03T23:48:21","modified_gmt":"2025-11-03T23:48:21","slug":"creditos-de-plastico","status":"publish","type":"page","link":"https:\/\/zerocarbono.org\/en\/creditos-de-plastico\/","title":{"rendered":"Plastic credits"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"74\" class=\"elementor elementor-74\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d7aac e-flex e-con-boxed e-con e-parent\" data-id=\"72d7aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7ca52 elementor-widget elementor-widget-shortcode\" data-id=\"bf7ca52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><!DOCTYPE html>\n<html lang=\"es\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Cr\u00e9ditos de Pl\u00e1stico<\/title>\n    <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.4.0\/css\/all.min.css\">\n    <style>\n        \/* Variables de colores *\/\n        :root {\n            --primary-teal: #031e35;\n            --secondary-teal:#325825 ;\n            --light-teal: #e8f8f5;\n            --accent-gold: #ffd700;\n            --text-dark: #1b3446;\n            --text-light: #6b7280;\n            --white: #ffffff;\n        }\n\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n            font-family: \"Poppins\", \"Open Sans\", sans-serif;\n        }\n\n        body {\n            background: #f8fafc;\n            color: var(--text-dark);\n            line-height: 1.6;\n           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.pl-section-title i {\n            margin-right: 15px;\n            font-size: 1.8rem;\n            width: 50px;\n            height: 50px;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            background: linear-gradient(135deg, var(--secondary-teal) 0%, var(--primary-teal) 100%);\n            color: white;\n            border-radius: 12px;\n        }\n\n        .pl-section-content {\n            font-size: 1.05rem;\n            color: var(--text-dark);\n        }\n\n        .pl-section-content p {\n            margin-bottom: 15px;\n        }\n\n        .pl-section-content ul {\n            margin-left: 20px;\n            margin-bottom: 15px;\n        }\n\n        .pl-section-content li {\n            margin-bottom: 10px;\n            line-height: 1.6;\n            position: relative;\n            padding-left: 10px;\n        }\n\n        .pl-section-content li::before {\n            content: \"\u2022\";\n            color: var(--primary-teal);\n            font-weight: bold;\n            display: inline-block;\n            width: 1em;\n            margin-left: -1em;\n        }\n\n        .pl-note {\n            background: #eaf6ff;\n            border-left: 14px solid #3997db;\n            padding: 20px;\n            border-radius: 8px;\n            margin-top: 20px;\n        }\n\n        \/* Grid Principal *\/\n        .pl-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(350px, 1fr));\n            gap: 30px;\n            margin-top: 40px;\n        }\n\n        .pl-item {\n            background: var(--white);\n            padding: 30px;\n            border-radius: 15px;\n            box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n            border-left: 4px solid var(--primary-teal);\n            transition: all 0.3s ease;\n        }\n\n        .pl-item:hover {\n            transform: translateY(-5px);\n            box-shadow: 0 10px 30px rgba(26, 122, 109, 0.15);\n        }\n\n        .pl-icon {\n            font-size: 2.5rem;\n            margin-bottom: 15px;\n        }\n\n        .pl-item h3 {\n            font-size: 1.3rem;\n            color: var(--primary-teal);\n            margin-bottom: 15px;\n        }\n\n        .pl-item ul {\n            padding-left: 20px;\n        }\n\n        .pl-item li {\n            margin-bottom: 8px;\n            line-height: 1.6;\n        }\n\n        \/* Features *\/\n        .pl-features {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin: 30px 0;\n        }\n\n        .pl-feature {\n            display: flex;\n            align-items: flex-start;\n            gap: 15px;\n            background: var(--white);\n            padding: 20px;\n            border-radius: 10px;\n            box-shadow: 0 3px 15px rgba(0, 0, 0, 0.05);\n        }\n\n        .pl-feature-icon {\n            font-size: 1.8rem;\n            flex-shrink: 0;\n        }\n\n        .pl-feature-content h4 {\n            color: var(--primary-teal);\n            margin-bottom: 5px;\n        }\n\n        \/* Certificadoras *\/\n        .pl-certificadoras {\n            margin-bottom: 60px;\n        }\n\n        .pl-cert-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin-top: 30px;\n        }\n\n        .pl-cert-card {\n            background: var(--white);\n            padding: 25px;\n            border-radius: 12px;\n            text-align: center;\n            box-shadow: 0 5px 15px rgba(0, 0, 0, 0.08);\n            border: 1px solid var(--light-teal);\n        }\n\n        .pl-cert-card h4 {\n            color: var(--primary-teal);\n            margin-bottom: 10px;\n        }\n\n        \/* Beneficios *\/\n        .pl-benefits {\n            margin-bottom: 60px;\n        }\n\n        .pl-benefits-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin-top: 30px;\n        }\n\n        .pl-benefit-card {\n            display: flex;\n            align-items: flex-start;\n            gap: 15px;\n            background: var(--white);\n            padding: 9px;\n            border-radius: 12px;\n            box-shadow: 0 5px 15px rgba(0, 0, 0, 0.08);\n            transition: transform 0.3s ease;\n        }\n\n        .pl-benefit-card:hover {\n            transform: translateY(-3px);\n        }\n\n        .pl-benefit-icon {\n            font-size: 2rem;\n            flex-shrink: 0;\n        }\n\n        .pl-benefit-content h4 {\n            color: var(--primary-teal);\n            margin-bottom: 5px;\n        }\n\n        \/* Desaf\u00edos *\/\n        .pl-desafios {\n            margin-bottom: 60px;\n        }\n\n        .pl-desafios-list {\n            background: var(--white);\n            padding: 30px;\n            border-radius: 15px;\n            box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n            margin-top: 20px;\n        }\n\n        .pl-desafio-item {\n            display: flex;\n            align-items: center;\n            gap: 15px;\n            padding: 15px 0;\n            border-bottom: 1px solid var(--light-teal);\n        }\n\n        .pl-desafio-item:last-child {\n            border-bottom: none;\n        }\n\n        .pl-desafio-icon {\n            font-size: 1.2rem;\n        }\n\n        \/* Precios *\/\n        .pl-precios {\n            margin-bottom: 60px;\n        }\n\n        .pl-precios-content {\n            background: var(--white);\n            padding: 40px;\n            border-radius: 15px;\n            box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n            margin-top: 20px;\n            text-align: center;\n        }\n\n        .pl-precio-principal {\n            margin-bottom: 30px;\n        }\n\n        .pl-precio {\n            font-size: 2.5rem;\n            font-weight: 800;\n            color: var(--primary-teal);\n            display: block;\n        }\n\n        .pl-precio-label {\n            color: var(--text-light);\n            font-size: 1.1rem;\n        }\n\n        .pl-precios-factores {\n            text-align: left;\n            max-width: 500px;\n            margin: 0 auto;\n        }\n\n        .pl-precios-factores h4 {\n            color: var(--primary-teal);\n            margin-bottom: 15px;\n            text-align: center;\n        }\n\n        \/* Compradores *\/\n        .pl-compradores {\n            margin-bottom: 60px;\n        }\n\n        .pl-compradores-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 25px;\n            margin-top: 30px;\n        }\n\n        .pl-comprador-card {\n            background: var(--white);\n            padding: 30px 25px;\n            border-radius: 15px;\n            text-align: center;\n            box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n            transition: transform 0.3s ease;\n        }\n\n        .pl-comprador-card:hover {\n            transform: translateY(-5px);\n        }\n\n        .pl-comprador-icon {\n            font-size: 2.5rem;\n            margin-bottom: 15px;\n        }\n\n        .pl-comprador-card h4 {\n            color: var(--primary-teal);\n            margin-bottom: 10px;\n        }\n\n        \/* Tendencias *\/\n        .pl-tendencias {\n            margin-bottom: 60px;\n        }\n\n        .pl-tendencias-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));\n            gap: 25px;\n            margin-top: 30px;\n        }\n\n        .pl-tendencia-card {\n            background: var(--white);\n            padding: 30px;\n            border-radius: 15px;\n            box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n            border-top: 4px solid var(--secondary-teal);\n        }\n\n        .pl-tendencia-card h4 {\n            color: var(--primary-teal);\n            margin-bottom: 15px;\n            font-size: 1.2rem;\n        }\n\n        \/* Ejemplo *\/\n        .pl-ejemplo {\n            margin-bottom: 40px;\n        }\n\n        .pl-ejemplo-content {\n            background: var(--white);\n            padding: 40px;\n            border-radius: 15px;\n            box-shadow: 0 5px 20px rgba(0, 0, 0, 0.08);\n            margin-top: 20px;\n            border-left: 6px solid var(--primary-teal);\n        }\n\n        \/* Responsive *\/\n        @media (max-width: 768px) {\n            .pl-hero-title {\n                font-size: 2.2rem;\n            }\n            \n            .pl-hero-stats {\n                flex-direction: column;\n                gap: 20px;\n            }\n            \n            .pl-grid {\n                grid-template-columns: 1fr;\n            }\n            \n            .pl-features,\n            .pl-cert-grid,\n            .pl-benefits-grid,\n            .pl-compradores-grid,\n            .pl-tendencias-grid {\n                grid-template-columns: 1fr;\n            }\n            \n            .pl-hero,\n            .pl-content-container,\n            .pl-precios-content,\n            .pl-ejemplo-content {\n                padding: 30px 20px;\n            }\n            \n            .pl-section-vertical,\n            .pl-item,\n            .pl-benefit-card,\n            .pl-comprador-card,\n            .pl-tendencia-card {\n                padding: 20px;\n            }\n        }\n\n        @media (max-width: 480px) {\n            .plastico-importancia {\n                padding: 10px;\n            }\n            \n            .pl-hero-title {\n                font-size: 1.8rem;\n            }\n            \n            .pl-header h2,\n            .pl-section-vertical h2 {\n                font-size: 1.6rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <section class=\"plastico-importancia\">\n        <!-- \ud83d\udd39 Introducci\u00f3n -->\n        <div class=\"pl-hero\">\n            <h2 class=\"pl-hero-title\">What are Plastic Credits?<\/h2>\n            <p class=\"pl-hero-subtitle\">\n                Plastic credits or Circular Economy credits are a market-based instrument designed to channel financing toward projects that recover, recycle, or prevent plastic pollution in the environment, especially in oceans and rivers. Each credit represents a specific amount of responsibly managed plastic (1 ton), allowing companies or individuals to offset their plastic footprint.\n            <\/p>\n            <div class=\"pl-hero-stats\">\n                <div class=\"pl-stat\">\n                    <span class=\"pl-stat-number\">$150-750<\/span>\n                    <span class=\"pl-stat-label\">USD per ton<\/span>\n                <\/div>\n                <div class=\"pl-stat\">\n                    <span class=\"pl-stat-number\">\ud83d\udd04<\/span>\n                    <span class=\"pl-stat-label\">Circular Economy<\/span>\n                <\/div>\n                <div class=\"pl-stat\">\n                    <span class=\"pl-stat-number\">\ud83c\udf0a<\/span>\n                    <span class=\"pl-stat-label\">Ocean Protection<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Contenedor con fondo celeste suave -->\n        <div class=\"pl-content-container\">\n            <!-- Proyectos de acci\u00f3n -->\n            <div class=\"pl-section-vertical\">\n                <h2 class=\"pl-section-title\">\n                    <i class=\"fas fa-recycle\"><\/i> Action projects\n                <\/h2>\n                <div class=\"pl-section-content\">\n                    <ul>\n                      Collection: Cleaning beaches, rivers and oceans.<br>\nRecycling: Processing of plastics for reuse.<br>\nPrevention: Replacement systems ( e.g. biodegradable materials) or production reduction.\n\n                    <\/ul>\n                <\/div>\n            <\/div>\n\n            <!-- \ud83d\udd39 Cuantificaci\u00f3n -->\n            <div class=\"pl-section-vertical\">\n                <h2 class=\"pl-section-title\">\n                    <i class=\"fas fa-calculator\"><\/i> Quantification\n                <\/h2>\n                <div class=\"pl-section-content\">\n                    <ul>\n                          The recovered or avoided plastic is measured (tons)<br>\nBaseline: Comparison with the scenario without intervention\n                    <\/ul>\n                <\/div>\n            <\/div>\n\n            <!-- \ud83d\udd39 Certificaci\u00f3n -->\n            <div class=\"pl-section-vertical\">\n                <h2 class=\"pl-section-title\">\n                    <i class=\"fas fa-certificate\"><\/i> Certification\n                <\/h2>\n                <div class=\"pl-section-content\">\n                    <ul>\n                    Independent standards verify and issue credits.<br>\n1 credit = 1 ton of plastic managed responsibly.\n\n                    <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Est\u00e1ndares y certificadoras -->\n        <div class=\"pl-certificadoras\">\n            <h2>Standards and certification bodies<\/h2>\n            <div class=\"pl-cert-grid\">\n                <div class=\"pl-cert-card\">\n                    <h4>Verra<\/h4>\n                    <p>( Plastic) Waste Reduction Standard): Leader in plastic credit methodologies.<\/p>\n                <\/div>\n                <div class=\"pl-cert-card\">\n                    <h4>Plastic Bank<\/h4>\n                    <p>Focus on coastal communities (recycling with social impact).<\/p>\n                <\/div>\n                <div class=\"pl-cert-card\">\n                    <h4>Zero Plastic Oceans<\/h4>\n                    <p>Certification for ocean harvesting projects.<\/p>\n                <\/div>\n                <div class=\"pl-cert-card\">\n                    <h4>Circulate Capital<\/h4>\n                    <p>Investments in recycling infrastructure.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Beneficios clave -->\n        <div class=\"pl-benefits\">\n            <h2>Key benefits<\/h2>\n            <div class=\"pl-benefits-grid\">\n                <div class=\"pl-benefit-card\">\n                    <div class=\"pl-benefit-icon\">\ud83c\udf0a<\/div>\n                    <div class=\"pl-benefit-content\">\n                        <h4>Pollution reduction<\/h4>\n                        <p>Prevents plastics from reaching marine ecosystems.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"pl-benefit-card\">\n                    <div class=\"pl-benefit-icon\">\ud83d\udd04<\/div>\n                    <div class=\"pl-benefit-content\">\n                        <h4>Circular economy<\/h4>\n                        <p>Integrates informal recyclers and creates value chains<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"pl-benefit-card\">\n                    <div class=\"pl-benefit-icon\">\ud83d\udc65<\/div>\n                    <div class=\"pl-benefit-content\">\n                        <h4>Social<\/h4>\n                        <p>Employment in vulnerable communities.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"pl-benefit-card\">\n                    <div class=\"pl-benefit-icon\">\ud83c\udf2b\ufe0f<\/div>\n                    <div class=\"pl-benefit-content\">\n                        <h4>Environmental<\/h4>\n                        <p>Less burning of plastics (reduces CO\u2082 emissions).<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"pl-benefit-card\">\n                    <div class=\"pl-benefit-icon\">\ud83d\udcda<\/div>\n                    <div class=\"pl-benefit-content\">\n                        <h4>Education<\/h4>\n                        <p>Awareness on waste management.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Precios de mercado -->\n        <div class=\"pl-precios\">\n            <h2>Market prices<\/h2>\n            <div class=\"pl-precios-content\">\n                <div class=\"pl-precio-principal\">\n<p>Variables<\/p>\n                    <span class=\"pl-precio\">$150 - $750 USD<\/span>\n                    <span class=\"pl-precio-label\">per ton of recycled plastic depending on the type <br>of activity carried out to obtain the plastic.<\/span>\n                <\/div>\n                <div class=\"pl-precios-factores\">\n                    <h4>Factors:<\/h4>\n                    <ul>\n                       Type of plastic ( e.g. PET is worth more than mixed plastics).<br>\nLocation ( e.g. remote coasts are more expensive).<br>\nSocial impact (projects with communities receive premium prices).<br>\n                    <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Cr\u00edticas y desaf\u00edos -->\n        <div class=\"pl-desafios\">\n            <h2>Criticisms and challenges<\/h2>\n            <div class=\"pl-desafios-list\">\n                <div class=\"pl-desafio-item\">\n                    <span class=\"pl-desafio-icon\">\ud83d\udeab<\/span>\n                    <span>Greenwashing: Risk of companies using credits to avoid real reductions in their plastic production.<\/span>\n                <\/div>\n                <div class=\"pl-desafio-item\">\n                    <span class=\"pl-desafio-icon\">\ud83d\udd0d<\/span>\n                    <span>Traceability: Ensuring that plastic does not end up in landfills again.<\/span>\n                <\/div>\n                <div class=\"pl-desafio-item\">\n                    <span class=\"pl-desafio-icon\">\ud83d\udccf<\/span>\n                    <span>Methodologies: Lack of standardization in quantification.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Tendencias futuras -->\n        <div class=\"pl-tendencias\">\n            <h2>Future trends<\/h2>\n            <div class=\"pl-tendencias-grid\">\n                <div class=\"pl-tendencia-card\">\n                    <h4>\ud83d\udccb Regulation<\/h4>\n                    <p>Laws requiring extended producer responsibility (EPR).<\/p>\n                <\/div>\n                <div class=\"pl-tendencia-card\">\n                    <h4>\ud83d\udd17 Technology<\/h4>\n                    <p>Blockchain to make supply chains transparent.<\/p>\n                <\/div>\n                <div class=\"pl-tendencia-card\">\n                    <h4>\ud83c\udf3f Carbon Integration<\/h4>\n                    <p>Projects that generate plastic + carbon credits ( e.g. , avoiding burning waste).<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Compradores -->\n        <div class=\"pl-compradores\">\n            <h2>Who buys them?<\/h2>\n            <div class=\"pl-compradores-grid\">\n                <div class=\"pl-comprador-card\">\n                    <div class=\"pl-comprador-icon\">\ud83c\udfed<\/div>\n                    <h4>Consumer goods companies<\/h4>\n                    <p>( e.g. , Unilever, Coca-Cola).<\/p>\n                <\/div>\n                <div class=\"pl-comprador-card\">\n                    <div class=\"pl-comprador-icon\">\ud83c\udfe8<\/div>\n                    <h4>Tourism sector<\/h4>\n                    <p>(hotels, cruises).<\/p>\n                <\/div>\n                <div class=\"pl-comprador-card\">\n                    <div class=\"pl-comprador-icon\">\ud83d\udc55<\/div>\n                    <h4>Fashion brands<\/h4>\n                    <p>(for sustainable packaging).<\/p>\n                <\/div>\n                <div class=\"pl-comprador-card\">\n                    <div class=\"pl-comprador-icon\">\ud83c\udfdb\ufe0f<\/div>\n                    <h4>Governments<\/h4>\n                    <p>with plastic neutrality goals.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- \ud83d\udd39 Ejemplos de proyectos -->\n        <div class=\"pl-ejemplo\">\n            <h2>Project examples<\/h2>\n            <div class=\"pl-ejemplo-content\">\n         \u2022  Indonesia: Local communities collect plastic from coastal areas; credits sold to consumer goods companies.<br>\n\u2022 India: PET bottle recycling in formal infrastructure; loans financed by clothing brands.<br>\n\u2022 Philippines: Exchange systems (plastic for money or services) in rural areas.\n\n            <\/div>\n        <\/div>\n    <\/section>\n<\/body>\n<\/html><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfd9cdb e-flex e-con-boxed e-con e-parent\" data-id=\"dfd9cdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c55e25d elementor-widget elementor-widget-template\" data-id=\"c55e25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"155\" class=\"elementor elementor-155\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-216b42f e-flex e-con-boxed e-con e-parent\" data-id=\"216b42f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59e0c19 elementor-widget elementor-widget-html\" data-id=\"59e0c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"es\">\r\n<head>\r\n<meta charset=\"UTF-8\">\r\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n<title>Zero Carbono - Banner Full Width<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ===== CORRECCI\u00d3N GLOBAL: evita desplazamiento horizontal ===== *\/\r\nhtml, body {\r\n  overflow-x: hidden;\r\n}\r\n\r\n\/* ===== CONTENEDOR EXTERNO SEGURO ===== *\/\r\n.zc-banner-safe-wrapper {\r\n  position: relative;\r\n  left: 50%;\r\n  right: 50%;\r\n  width: 100vw;\r\n  margin-left: -50vw;\r\n  margin-right: -50vw;\r\n  overflow: hidden;\r\n  box-sizing: border-box;\r\n}\r\n\r\n\/* ===== CONTENIDO DEL BANNER M\u00c1S HORIZONTAL ===== *\/\r\n.zc-banner-natural-final {\r\n  position: relative;\r\n  width: 100%;\r\n  min-height: 280px; \/* Reducido para hacerlo m\u00e1s horizontal *\/\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n  text-align: center;\r\n  font-family: \"Poppins\", \"Open Sans\", sans-serif;\r\n  color: #ffffff;\r\n  padding: 60px 80px; \/* M\u00e1s padding horizontal, menos vertical *\/\r\n  overflow: hidden;\r\n}\r\n\r\n\/* ===== FONDO CON MOVIMIENTO ===== *\/\r\n.zc-fondo {\r\n  position: absolute;\r\n  inset: 0;\r\n  background-image: url('https:\/\/images.unsplash.com\/photo-1501004318641-b39e6451bec6?auto=format&fit=crop&w=1920&q=80');\r\n  background-size: cover;\r\n  background-position: center;\r\n  filter: brightness(0.9) saturate(1.2);\r\n  transform: scale(1.1);\r\n  animation: pan 8s ease-in-out infinite alternate;\r\n  z-index: 0;\r\n}\r\n\r\n@keyframes pan {\r\n  0% { background-position: 40% 50%; }\r\n  100% { background-position: 60% 45%; }\r\n}\r\n\r\n\/* ===== CAPA SUPERIOR DE COLOR ===== *\/\r\n.zc-overlay {\r\n  position: absolute;\r\n  inset: 0;\r\n  background: linear-gradient(135deg, rgba(3, 30, 53, 0.75), rgba(50, 88, 37, 0.8));\r\n  backdrop-filter: blur(1px);\r\n  z-index: 1;\r\n}\r\n\r\n\/* ===== CONTENIDO CENTRAL M\u00c1S HORIZONTAL ===== *\/\r\n.zc-content {\r\n  position: relative;\r\n  z-index: 2;\r\n  max-width: 1200px; \/* M\u00e1s ancho para aprovechar espacio horizontal *\/\r\n  margin: 0 auto;\r\n  width: 100%;\r\n}\r\n\r\n.zc-content p {\r\n  font-size: 20px; \/* Ligeramente m\u00e1s peque\u00f1o *\/\r\n  font-weight: 500;\r\n  line-height: 1.5; \/* Menor line-height para m\u00e1s compacidad *\/\r\n  text-shadow: 0 2px 8px rgba(0, 0, 0, 0.3);\r\n  margin-bottom: 30px; \/* Menor margen inferior *\/\r\n  animation: textFadeIn 2s ease-out;\r\n  max-width: 900px;\r\n  margin-left: auto;\r\n  margin-right: auto;\r\n}\r\n\r\n@keyframes textFadeIn {\r\n  from { opacity: 0; transform: translateY(10px); }\r\n  to { opacity: 1; transform: translateY(0); }\r\n}\r\n\r\n\/* Subrayado suave *\/\r\n.zc-content strong {\r\n  position: relative;\r\n  display: inline-block;\r\n}\r\n.zc-content strong::after {\r\n  content: '';\r\n  position: absolute;\r\n  bottom: -2px;\r\n  left: 0;\r\n  width: 100%;\r\n  height: 2px;\r\n  background: linear-gradient(90deg, transparent, #ffffff, transparent);\r\n  opacity: 0;\r\n  animation: underlinePulse 4s ease-in-out infinite;\r\n}\r\n@keyframes underlinePulse {\r\n  0%, 100% { opacity: 0; }\r\n  50% { opacity: 0.7; }\r\n}\r\n\r\n\/* Animaci\u00f3n sutil de emojis *\/\r\n.zc-content p span.emoji {\r\n  display: inline-block;\r\n  animation: gentleFloat 6s ease-in-out infinite;\r\n}\r\n.zc-content p span.emoji:nth-child(2) {\r\n  animation-delay: 1s;\r\n}\r\n@keyframes gentleFloat {\r\n  0%, 100% { transform: translateY(0) rotate(0deg); }\r\n  50% { transform: translateY(-2px) rotate(2deg); }\r\n}\r\n\r\n\/* ===== CONTENEDOR DE BOTONES M\u00c1S COMPACTO ===== *\/\r\n.zc-buttons-container {\r\n  display: flex;\r\n  flex-wrap: wrap;\r\n  justify-content: center;\r\n  gap: 12px;\r\n  margin-top: 25px;\r\n}\r\n\r\n\/* ===== BOTONES COMPACTOS Y HORIZONTALES ===== *\/\r\n.zc-btn {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 8px;\r\n  background: linear-gradient(135deg, #031e35, #031e35);\r\n  color: #ffffff;\r\n  font-size: 14px;\r\n  font-weight: 600;\r\n  padding: 10px 20px;\r\n  border-radius: 20px;\r\n  text-decoration: none;\r\n  border: 2px solid rgba(255, 255, 255, 0.8);\r\n  min-width: 160px;\r\n  position: relative;\r\n  overflow: hidden;\r\n  box-shadow: \r\n    0 4px 15px rgba(0, 0, 0, 0.15),\r\n    0 2px 4px rgba(0, 0, 0, 0.1);\r\n  transition: all 0.4s cubic-bezier(0.25, 0.46, 0.45, 0.94);\r\n  flex: 0 1 auto;\r\n  max-width: 200px;\r\n  min-height: 50px;\r\n  flex-direction: row; \/* Botones en fila, no columna *\/\r\n}\r\n\r\n\/* Tri\u00e1ngulo superior *\/\r\n.zc-btn::before {\r\n  content: '';\r\n  position: absolute;\r\n  top: 1px;\r\n  left: 50%;\r\n  transform: translateX(-50%);\r\n  width: 0;\r\n  height: 0;\r\n  border-left: 10px solid transparent;\r\n  border-right: 10px solid transparent;\r\n  border-bottom: 6px solid #ffffff;\r\n  transition: all 0.3s ease;\r\n}\r\n\r\n\/* Efecto brillo original *\/\r\n.zc-btn::after {\r\n  content: '';\r\n  position: absolute;\r\n  top: 0;\r\n  left: -100%;\r\n  width: 100%;\r\n  height: 100%;\r\n  background: linear-gradient(90deg, transparent, rgba(255,255,255,0.4), transparent);\r\n  transition: left 0.5s ease;\r\n}\r\n\r\n.zc-btn:hover {\r\n  background: linear-gradient(135deg, #031e35, #2a4a20);\r\n  transform: translateY(-2px) scale(1.02);\r\n  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.2);\r\n  border-color: #056d00\r\n}\r\n.zc-btn:hover strong {\r\n  color: #00960f;\r\n}\r\n.zc-btn:hover::before { border-bottom-color: #325825; }\r\n.zc-btn:hover::after { left: 100%; }\r\n\r\n.zc-btn .envelope-icon {\r\n  font-size: 16px;\r\n  transition: transform 0.3s ease;\r\n}\r\n.zc-btn:hover .envelope-icon {\r\n  transform: translateY(-1px) scale(1.1);\r\n}\r\n\r\n\/* Pulso sutil original *\/\r\n.zc-btn {\r\n  animation: subtlePulse 8s ease-in-out infinite;\r\n}\r\n@keyframes subtlePulse {\r\n  0%, 100% {\r\n    box-shadow:\r\n      0 4px 15px rgba(0, 0, 0, 0.15),\r\n      0 2px 4px rgba(0, 0, 0, 0.1);\r\n  }\r\n  50% {\r\n    box-shadow:\r\n      0 4px 18px rgba(0, 0, 0, 0.18),\r\n      0 2px 6px rgba(0, 0, 0, 0.12);\r\n  }\r\n}\r\n\r\n\/* ===== RESPONSIVE ===== *\/\r\n@media (max-width: 1100px) {\r\n  .zc-banner-natural-final { \r\n    padding: 50px 60px; \r\n  }\r\n  .zc-content p { \r\n    font-size: 18px; \r\n  }\r\n}\r\n\r\n@media (max-width: 900px) {\r\n  .zc-banner-natural-final { \r\n    padding: 50px 40px; \r\n    min-height: 320px;\r\n  }\r\n  .zc-content p { \r\n    font-size: 17px; \r\n    line-height: 1.5;\r\n  }\r\n  .zc-buttons-container {\r\n    gap: 10px;\r\n  }\r\n  .zc-btn { \r\n    font-size: 13px; \r\n    padding: 9px 16px; \r\n    min-width: 140px;\r\n    max-width: 180px;\r\n    min-height: 45px;\r\n  }\r\n}\r\n\r\n@media (max-width: 768px) {\r\n  .zc-banner-natural-final { \r\n    padding: 40px 30px; \r\n    min-height: 350px;\r\n  }\r\n  .zc-buttons-container {\r\n    flex-direction: column;\r\n    align-items: center;\r\n  }\r\n  .zc-btn {\r\n    max-width: 250px;\r\n    width: 100%;\r\n    min-height: 45px;\r\n    flex-direction: row;\r\n    justify-content: flex-start;\r\n    padding: 10px 20px;\r\n  }\r\n}\r\n\r\n@media (max-width: 600px) {\r\n  .zc-banner-natural-final { \r\n    padding: 40px 20px; \r\n    min-height: 380px;\r\n  }\r\n  .zc-content p { \r\n    font-size: 16px; \r\n    margin-bottom: 25px; \r\n    line-height: 1.5;\r\n  }\r\n  .zc-buttons-container {\r\n    gap: 8px;\r\n  }\r\n  .zc-btn { \r\n    font-size: 13px; \r\n    padding: 8px 16px; \r\n    min-width: 100%;\r\n    min-height: 42px;\r\n    gap: 6px; \r\n  }\r\n  .zc-btn::before {\r\n    border-left: 8px solid transparent;\r\n    border-right: 8px solid transparent;\r\n    border-bottom: 5px solid #ffffff;\r\n  }\r\n  .zc-btn strong {\r\n    font-size: 12px;\r\n    line-height: 1.2;\r\n  }\r\n}\r\n\r\n@media (max-width: 480px) {\r\n  .zc-banner-natural-final { \r\n    padding: 25px; \r\n  }\r\n  .zc-content p {\r\n    font-size: 15px;\r\n  }\r\n  \r\n}\r\n.zc-btn strong {\r\n  width: 100%;\r\n  text-align: center;\r\n}\r\n\r\n\r\n<\/style>\r\n<\/head>\r\n<body>\r\n  <div class=\"zc-banner-safe-wrapper\">\r\n    <section class=\"zc-banner-natural-final\">\r\n      <div class=\"zc-fondo\"><\/div>\r\n      <div class=\"zc-overlay\"><\/div>\r\n\r\n      <div class=\"zc-content\">\r\n        <p>\r\n          <span class=\"emoji\">\ud83c\udf43<\/span>\r\n          <strong>Ready to Transform Your Ideas into Environmental Assets?<\/strong><br> Don't leave your certification to chance. The complexity of the standards and the High Integrity market can delay your project by months and cost you thousands of dollars more.\nAt Zero Carbon, we don't just advise you; we guarantee a clear path to certification under the strictest European ICVCM High Integrity standard.\r\n          <span class=\"emoji\">\ud83c\udf0e<\/span>\r\n        <\/p>\r\n        \r\n        <div class=\"zc-buttons-container\">\r\n          <a href=\"https:\/\/zerocarbono.org\/en\/servicios-y-estudios-de-proyectos\/\" class=\"zc-btn\">\r\n            <span class=\"envelope-icon\">\ud83d\udd0e<\/span>\r\n            <strong>Check out all our services and studies <\/strong>\r\n          <\/a>\r\n          \r\n          <a href=\"https:\/\/calendly.com\/contacto-zerocarbono\/30min\" class=\"zc-btn\" rel=\"nofollow noopener\" target=\"_blank\">\r\n            <span class=\"envelope-icon\">\ud83d\udcc5<\/span>\r\n            <strong>Schedule a free 30-minute consultation <\/strong>\r\n          <\/a>\r\n          \r\n          <a href=\"https:\/\/zerocarbono.org\/en\/contacto\/\" class=\"zc-btn\">\r\n            <span class=\"envelope-icon\">\ud83d\udce9<\/span>\r\n            <strong>Contact us directly \r\n<\/strong>\r\n          <\/a>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n  <\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ditos de Pl\u00e1stico \u00bfQu\u00e9 son los Cr\u00e9ditos de Pl\u00e1stico? Cr\u00e9ditos de pl\u00e1stico o de Econom\u00eda Circular son un instrumento de mercado dise\u00f1ado para canalizar financiamiento hacia proyectos que recuperan, reciclan o evitan la contaminaci\u00f3n por pl\u00e1sticos en el medio ambiente, especialmente en oc\u00e9anos y r\u00edos. Cada cr\u00e9dito representa una cantidad espec\u00edfica de pl\u00e1stico manejado de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-74","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":19,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":793,"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/pages\/74\/revisions\/793"}],"wp:attachment":[{"href":"https:\/\/zerocarbono.org\/en\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}